Unspoken

Brief

The project required the conceptualization and design of a monthly magazine based on an open theme. The deliverable included the complete layout of Issue Zero alongside the cover designs for Issues 1 and 2. The only constraint: the result had to feel like a real, commercially viable publication.

Concept & Tone

Named Unspoken, quello che non si dice del sesso, the magazine aims to dismantle taboos by offering young people a shame-free space to learn about sex, safety precautions, and their scientific dimensions. The editorial identity deliberately balances a conversational, peer-to-peer approach with factual accuracy: humor and wordplay sit alongside Freud, consent frameworks, and product guides, treating the subject as a normal, everyday reality rather than a source of embarrassment.

Process & Target

The content strategy was driven by extensive research and direct interviews with the target demographic, ensuring the magazine addresses real questions with detailed, relatable information. While primarily aimed at readers aged 14 to 30, the accessible format, bold typography, editorial illustration, clear information hierarchy, is designed to engage a much broader audience. Each article balances editorial playfulness with editorial rigour.

Issue Zero

Issue Zero, titled Tabù, covers consent and healthy relationships, the psychosexual development of desire (Pillole di scienza), sex-themed board games reviewed as consumer products (Giochi da tavolo ispirati al sesso), and a sex toy guide written with the tone of a lifestyle product review. The issue establishes the full editorial grammar: psychedelic display type, clean body columns, original character illustration, and a recurring cast of icons and infographics.