After EffectsIllustratorBranding
Lumina
Identità dinamica per un brand tech emergente.
Year2024
RoleBrand Designer
ToolsIllustrator, After Effects, Photoshop
The Brief
Create a dynamic brand identity for an emerging tech company that conveys innovation, trust, and forward-thinking design.
The Challenge
Developing a visual system that works across digital and physical touchpoints while maintaining consistency and memorability.
Dynamic Branding
Lumina is a brand that never stays still. The identity system uses generative algorithms to create infinite variations while maintaining brand recognition.
