After EffectsIllustratorBranding

Lumina

Identità dinamica per un brand tech emergente.

Year

2024

Role

Brand Designer

Tools

Illustrator, After Effects, Photoshop

The Brief

Create a dynamic brand identity for an emerging tech company that conveys innovation, trust, and forward-thinking design.

The Challenge

Developing a visual system that works across digital and physical touchpoints while maintaining consistency and memorability.

Dynamic Branding

Lumina is a brand that never stays still. The identity system uses generative algorithms to create infinite variations while maintaining brand recognition.